Overview:

At Saffron Souk, I took on the challenge of refining the front-end experience for users, with a specific focus on enhancing speed and optimizing the user experience.

Achievements:

• Speed Optimization: Employed lazy loading, compression techniques, and CDN deployment which led to a 45% decrease in page load times.
• UX Enhancements: Redesigned home page based on user feedback and analytics, leading to a more intuitive and user-friendly platform.
• Conversion Rate: As a direct result of these front-end improvements, the website saw an increase in conversion rate by 20%