A previous client connected with me regarding his new project FrontRowGear which is an online camping and hiking equipment store, the previous employee did not succeed with managing with growing the social media accounts, created very high-cost ads campaigns that did not generate any traffic nor values to the page, very bad website optimization that led to very slow website loading speed, and there was no organic traffic to the website what so ever.
Just after 3 months, the website started ranking in the top 10 google searches, here’s some of the step and optimization I did: – Better understanding of the website concept and studying how we can make use of the long-tail keyword, by analyzing and using online tools such as WordStream.com – Using my experience as a Web developer I was able to optimize the website speed and secured it with HTTPS. – Registered the business on Google via Google My Business and started generating traffic from the View and Google maps searches. – Grew the Instagram reach by researching the competitors in the same category and target the audience in that category, – Used Klaviyo for Email marketing, where we used free samples and helpful infographics and photos that helped increased the open rate by 33%. – Managed the social media accounts and helped to create video and photo content that had a high engagement rate and very low CPClessShow less text